Parrot

Gaining
Mind Share
In Retail

How do you give flight to sales of a new brand and category?

It’s a common problem; a retail sales associate misrepresents your product or service with the customer, leading to abandoned sales, product returns and brand erosion. The solution, unfortunately, isn’t traditional sales education, especially among Gen X/Millennials who prefer visceral lessons that can be experienced and shared for further collaboration.

Meet the Parrot Trainer App, a digital companion and mobile point-of-service solution that can be used by anyone who engages with customers on a regular basis.

Launched in late 2015 to empower big box retail sales associates to become more knowledgeable about Parrot’s high flying holiday product line, the Digital Companion eliminates previous static materials (printed collateral, email updates and calls to retail managers) in favor of real-time access to customer and product data, situational awareness and guidance on sales methods and techniques.

I’ve partnered with BeyondCurious for the past five years across two companies. They’ve been invaluable in crafting transformative digital strategies and solutions to capitalize on global growth opportunities.

MIKE PEREZ
Vice President, Sales & Marketing
Country Manager – Americas Region
Parrot

Additionally, the Digital Companion evolves with every customer interaction and provides a growing repository of answers, methods and techniques. It incentivizes sales staff to review new content material with prizes that rewards mastery and also functions as a beacon for management by providing real-time, centralized usage statistics.

For Parrot, the results have been impressive across all key business indicators including customer and employee satisfaction, training costs, product returns, and total sales and revenue. In April 2016, we expanded the product globally across 17 countries and five additional languages.

PROJECT HIGHLIGHTS
200+

DAILY ACTIVE USERS

6

LANGUAGES SUPPORTED

5

SPRINTS TO MINIMUM VIABLE PRODUCT

Would a Digital Companion benefit your organization? Ask yourself:

  • How well does your sales force – both captive and non-captive – know your product line-up?
  • What percentage of your sales encounters lead to lost sales or product returns?
  • Could your customer interactions be improved with a deeper understanding of customer needs and behaviors?

Contact us to learn how a Digital Companion strategy might empower your sales force.

More Work