GoPro

Innovating
At
Speed

How do you capitalize on hockey stick growth opportunity?

GoPro was on the cusp of explosive growth; B2B sales to retailers and distributors were skyrocketing. However, they needed to scale their sales operations and distribution channels. So the company that reimagined action cameras turned to a partner that would help them reimagine how to capitalize on their growth momentum.

Jumpstart Strategy

To help GoPro gain marketplace momentum, we engaged their team in our proprietary 3-week accelerator CatalystGo. We helped shift GoPro’s strategic thinking to expand beyond their core segments. We drove alignment in the path forward, identified how to reach the broader audience, and explored strategic ideas to capture mindshare in the retail space globally.

Global Mobile Sales Companion

To transform the salesperson’s relationship with the brand and its products, we designed and built a cloud-enabled “digital companion” app in just 10 weeks. Instead of relying on simple paper-based or online training, we developed an innovative retail training program across all channels that feels more like a playroom than a classroom. Available in 9 languages across 4 continents, this app turns sales associates at big box stores and indy surf and ski shops into advocates by empowering them to engage consumers at point-of-sale.

When we were trying to figure out how we should be competing for mindshare in the retail space, BeyondCurious pushed to do something completely different.

NICK STAGGE
Global Director
GoPro

B2B Commerce Portal

BeyondCurious designed and built a branded B2B portal in weeks to help GoPro address its business needs. Built on the NetSuite cloud platform, this portal seamlessly integrates with the underlying platform while providing a customized user experience. GoPro retailers and distributors now have the ability to place and customize their orders, manage account details at their convenience and get improved levels of support. This B2B Portal takes the burden off of GoPro, and makes it easier for their partners to order GoPro’s products, decreasing labor costs and increasing B2B sales.

PROJECT HIGHLIGHTS
9

LANGUAGES SUPPORTED

15x

INCREASE IN SALES

5

SPRINTS TO MINIMUM VIABLE PRODUCT

More Work