BeyondCurious, an innovation agency that creates mobile experiences, today announced the appointment of Rich Kang as chief product officer, a newly created position. Kang will spearhead the development of new offerings to help brands achieve marketplace momentum.
Nikki Barua, CEO of BeyondCurious, said, “To meet growing market demand, it’s time for BeyondCurious to scale our proprietary approach that helps brands innovate faster, better and more cost effectively by capitalizing on emerging technologies and breakthrough techniques. Rich Kang brings the vision and experience to expand our offerings by building on our entrepreneurial culture and product mindset of creating real, lasting value.”
Kang has more than 20 years of experience managing product development for firms ranging from Caesars Entertainment Corp. to mobile recognition technology provider NantMobile. As head of omnichannel innovation for Caesars, he developed the product vision, implementation strategy and execution roadmap to support the Caesars Entertainment Total Rewards loyalty program via mobile apps, touch-enabled digital signage, Web and kiosks. Most recently, he was senior vice president of product strategy and development for NantMobile, where he led the product roadmap, strategy and development for NantMobile’s core product, the iD Platform.
Barua added, “The rapid evolution of mobile creates opportunities for our clients to innovate the ways they do business. Rich will lead the incubation and development of sensory-driven, connected experiences that bridge the digital and physical worlds.”
Kang said, “Developing new BeyondCurious product offerings begins with cultivating our ecosystem of top talent, the change agents in our client base and emerging technology partners. This connected ecosystem helps us get to market faster with investments in the right people and technology. We are already applying a product mindset on a project-by-project basis through our agile development approach. My mandate is to create mobile offerings by applying the successful approaches of innovative product firms.”
Based in Los Angeles, Kang will report to CEO Barua.